Google is always looking for new markets. I feel that Google has now found a good market segment. There are many small business companies around the world who do not have strong (or even any) presence in Internet. You know that these most people search about almost everything in Google and other search engines. This is a huge market but largely absent in cyberspace.
I like the way Google was pursuing this new market segment. To read more, visit here: AdWords and local markets.